Greg Bennett
Having entered the Integrated Marketing and Advertising world in 1980, Greg Bennett has pioneered some of the most memorable marketing campaigns of the past 35 years. His work has been recognized within the communications industry by receiving numerous prestigious creative awards such as Globes, Addys, Emmys and Diamonds for creative and marketing excellence. In 2001 Greg received the APMA Globe for top International Marketing executive.
Several of his creative pioneering initiatives, created multibillion-dollar industry paradigm changes domestically and abroad. Greg has worked with icon brands including CBS, Disney, Unilever, Pizza Hut, P&G, Taco Bell, Walmart, M&Ms, Nissan, GMC, BMW, Virgin, Sony, Nestle, FOX, Nike, UDV, Miller Beer and Apple.
In 1990, he founded Los Angeles based Luna Bacardi Group (LBG). Within a decade, LBG became the third largest privately held integrated marketing agency in the world, as selected by Promo Magazine. LBG was acquired by a major marketing holding company in 1999.
In 2000, Greg founded O! Branded Entertainment. The Santa Monica, California based agency which worked with leading brands, film studios and television networks in the development and production of branded entertainment centric projects. Greg is credited for being a visionary and pioneer within the branded entertainment space which is now a multibillion-dollar industry.
After selling O!, Greg joined CBS Television Distribution in 2007 and launched the network’s Branded Entertainment & Digital division. He developed and produced branded content for hit shows such as Oprah, Dr. Phil, Rachael Ray, Entertainment Tonight, Inside Edition, Judge Joe, and The Doctors among other projects. The new division became the golden standard within the television branded entertainment space while winning numerous industry awards.
In 2010, he formed Iconoclast Brand Marketing & Entertainment, a multi - platform integrated agency. Iconoclast works with companies that need highly strategic and creative leadership outside the norm to help relaunch or rebrand their company.Today, Greg is focusing on “Change Through Collaboration” and his foundation ... the Genius stage. A non - profit platform that is placing brilliant academic thinkers and powerful entrepreneurs on a global stage solving global challenges while moving humanity forward.
In 2024, his book “I Can Make Caffeine Nervous” will be released nationally. Greg and his wife of 32 years reside on Paris Mountain, South Carolina.
What our founder has accomplished in 35 years leading clients’ yesterdays, will impact our tomorrows.
Greg Bennett, snap shot of experience ……….
